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This Is What Happens

Even everyday activities can pose danger to the health of one's eyes as illustrated in these public service announcement spots. But the danger of eye injuries so often can be avoided simply by wearing appropriate eye protection. The American Optometric Association wants to remind your listeners that wearing eye protection is a simple and effective way of protecting their sight and eye health when working on projects at home and in the workplace. Please help us remind people of all ages to consistently wear eye protection when their eyes are exposed to danger. As always, the American Optometric Association and its 34,000 members appreciate your consideration and the valuable airtime your station can allocate.

"Lawn Tools"
(FORWARD MOVING, PERCUSSIVE MUSIC IN, EXAGGERATED, CSI-STYLE SFX THROUGHOUT)
TALENT:	(W/PUNCHY READ) This is your Weed Meister 2000 String Trimmer, cranking up to chow down on the crabgrass growing out of your drive way. This is the little chunks of rock and dirt flying everywhere like shrapnel — hitting your ankles, and sooner or later, hitting — your eye. This is you calling yourself every name in the book for not wearing eye protection when working with a lawn tool — any lawn tool.
AVO:	And this is a message about safety from the American Optometric Association.
English:	MP3	Windows Media Audio (WMA)
Espanol:	MP3	Windows Media Audio (WMA)

"Sunglasses"
(FORWARD MOVING, PERCUSSIVE MUSIC IN, EXAGGERATED, CSI-STYLE SFX THROUGHOUT)
TALENT:	(W/PUNCHY READ) This is the sun. This is the high-energy ultraviolet rays the sun sends to earth — every single day. This is the retina in your eyes being damaged by those high-energy rays. This is U.V.-rated sunglasses protecting your eyes from those rats. Oh, and this is how absolutely cool you look in those sunglasses.
AVO:	And this is a message about safety from the American Optometric Association.
English:	MP3	Windows Media Audio (WMA)
Espanol:	MP3	Windows Media Audio (WMA)

"You Never Kno—"
SINGER:	(LANGUID, PEACEFUL SINGING/GUITAR PLAYING IN FULL) [G] Got no worries [G7] on my plate [C] Left my troubles [Db] us to fate [G] Sittin' [D7] pretty 'cause [A7] ain't [D7] life [G] gr —
SFX:	(BOING OF GUITAR STRING BREAKING MUSIC AND SINGING STOP ABRUPTLY)
SINGER:	(REACTING) Owwww! Right in my eye!!!
TALENT:	In a world where accidents are bound to happen …
SINGER	Man that hurts!
TALENT:	Remember, wear eye protection. (MUSIC RE-ENTERS INSTRUMENTALLY WITH WHISTLING)
AVO:	A message about safety from the American Optometric Association. (MUSIC FADES)
English:	MP3	Windows Media Audio (WMA)
Espanol:	MP3	Windows Media Audio (WMA)

Live Announcer Spot #1
It's often the split-second, seemingly unimportant decisions that can have major impacts on our lives—like wearing eye protection. It seems like a nuisance to look for the goggles, and then to actually put them over your eyes. But it could be the best three seconds you've ever spent the next time you trim your grass, start to paint your house, or operate machinery at work. Many eye injuries are irreversible, but most are preventable. The minor inconvenience seems like nothing when compared with a lifetime of limited or diminished vision. Wear eye protection every time you expose your eyes to danger. A MESSAGE FROM THE AMERICAN OPTOMETRIC ASSOCIATION.

This Is What Happens

"Lawn Tools"

"Sunglasses"

"You Never Kno—"